Meet the founders and guiding voices behind Clear Thinking Institute.

Life Formula Originator
Nearly half a century of exploring human behavior, resulting in the Life Formula — the foundational framework behind all Clear Thinking Institute teachings.
The leadership team carrying Bern's vision forward into the modern era of digital learning and global impact.
Clear Thinking Institute was not built as a business venture. It was built as an act of purpose — a structured answer to the question: what would personal development look like if it actually worked?
Bern Moses's Life Formula answered that question in 2004, and every course, tool, and coaching experience CTI has built since has been an extension of that original vision: give people the frameworks to think clearly, live intentionally, and lead from a place of genuine personal authority. Today, Tom, Sue, and Jania carry this legacy forward — expanding its reach, evolving its delivery, and ensuring that clear thinking remains accessible to everyone seeking a better way to live and lead.
Experience the clarity and transformation that thousands have discovered.
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